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Item Details
| Title:
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PUBLIC RELATIONS WRITING
FORM AND STYLE |
| By: |
Jim Haynes, Doug Newsom |
| Format: |
Paperback |
| List price:
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£51.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1439085463 |
| ISBN 13: |
9781439085462 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 January, 2010 |
| Edition: |
International ed of 9th revised ed |
| Pages: |
448 |
| Description: |
This work combines the approach of a trade book with the fundamental principles and theories of public relations to provide readers with the essential techniques needed to write with understanding and purpose. It guides readers through a progression of PR writing and explores this form of writing's legal and ethical obligations. |
| Synopsis: |
PUBLIC RELATIONS WRITING: FORM AND STYLE, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop. The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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