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Item Details
| Title:
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CREATIVE STRATEGY IN ADVERTISING
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| By: |
A.Jerome Jewler |
| Format: |
Paperback |
| List price:
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£21.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0534097804 |
| ISBN 13: |
9780534097806 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
27 November, 1988 |
| Edition: |
3rd Revised edition |
| Pages: |
350 |
| Description: |
This text moves step-by-step through the creative process of advertising, covering most of today's important advertising media: print, radio, television and direct mail. |
| Synopsis: |
This book should be of interest to students taking courses in advertising writing. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Non-returnable |
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