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Item Details
Title: CREATIVE STRATEGY IN ADVERTISING
By: A.Jerome Jewler
Format: Paperback

List price: £21.00


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ISBN 10: 0534097804
ISBN 13: 9780534097806
Publisher: CENGAGE LEARNING, INC
Pub. date: 27 November, 1988
Edition: 3rd Revised edition
Pages: 350
Description: This text moves step-by-step through the creative process of advertising, covering most of today's important advertising media: print, radio, television and direct mail.
Synopsis: This book should be of interest to students taking courses in advertising writing.
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
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