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Item Details
| Title:
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CREATIVE STRATEGY IN ADVERTISING
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| By: |
A. Jerome Jewler, Bonnie Drewniany |
| Format: |
Paperback |
| List price:
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£67.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1424069076 |
| ISBN 13: |
9781424069071 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
8 March, 2010 |
| Edition: |
International ed of 10th revised ed |
| Pages: |
352 |
| Description: |
Provides the information you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving. |
| Synopsis: |
"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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