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Item Details
| Title:
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CREATIVE STRATEGY IN ADVERTISING, INTERNATIONAL EDITION
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| By: |
A. Jerome Jewler, Bonnie Drewniany |
| Format: |
Paperback |
| List price:
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£83.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1285080270 |
| ISBN 13: |
9781285080277 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 January, 2013 |
| Edition: |
11th edition |
| Pages: |
336 |
| Description: |
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising. |
| Synopsis: |
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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