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Item Details
| Title:
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THE DEVELOPMENT AND MANAGEMENT OF VISITOR ATTRACTIONS
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| By: |
John Swarbrooke |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0750619791 |
| ISBN 13: |
9780750619790 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 April, 1995 |
| Pages: |
368 |
| Description: |
This volume examines the factors which contribute to the success of visitor attractions, whether in terms of profitability, visitor numbers or customer satisfaction. The factors considered include location, entertainment quality, facilities, value for money and management. |
| Synopsis: |
This volume examines the factors which contribute to the success of visitor attractions, whether in terms of profitability, visitor numbers or customer satisfaction. The factors considered include the uniqueness of the concept, its location, entertainment quality and variety, visitor facilities, value for money, marketing and professional management. The study reflects the latest developments in the tourism industry and anticipates the impact of political, economic and social change on tourist attractions. Case studies are included which illustrate the principles discussed in the text. |
| Illustrations: |
Illustrated |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |
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