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Item Details
| Title:
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INTERNATIONAL CASES IN TOURISM MANAGEMENT
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| By: |
Susan Horner, John Swarbrooke |
| Format: |
Electronic book text |
| List price:
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£38.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113639432X |
| ISBN 13: |
9781136394324 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 February, 2004 |
| Pages: |
416 |
| Synopsis: |
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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