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Item Details
| Title:
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MARKETING TOURISM, HOSPITALITY AND LEISURE IN EUROPE
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| By: |
Susan Horner, John Swarbrooke |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0412621703 |
| ISBN 13: |
9780412621703 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Series: |
Series in Tourism & Hospitality Management |
| Pages: |
736 |
| Description: |
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach. |
| Synopsis: |
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach. |
| Illustrations: |
20 line illustrations, glossary |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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