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Item Details
| Title:
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CULTURAL METAPHORS
READINGS, RESEARCH TRANSLATIONS, AND COMMENTARY |
| By: |
Martin J. Gannon (Editor) |
| Format: |
Hardback |
| List price:
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£128.00 |
| Our price: |
£115.20 |
| Discount: |
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| You save:
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£12.80 |
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| ISBN 10: |
076191336X |
| ISBN 13: |
9780761913368 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
8 August, 2000 |
| Pages: |
272 |
| Description: |
This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications. |
| Synopsis: |
This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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