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Item Details
| Title:
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UNDERSTANDING GLOBAL CULTURES
METAPHORICAL JOURNEYS THROUGH 31 NATIONS, CLUSTERS OF NATIONS, CONTINENTS, AND DIVERSITY |
| By: |
Martin J. Gannon, Rajnandini K. Pillai |
| Format: |
Paperback |
| List price:
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£60.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1412995930 |
| ISBN 13: |
9781412995931 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
15 May, 2012 |
| Edition: |
5th Revised edition |
| Pages: |
680 |
| Description: |
The latest edition of this popular guide to understanding global cultures, adopted in business and management schools worldwide. |
| Synopsis: |
In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor - any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively - as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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