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Item Details
| Title:
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UNDERSTANDING GLOBAL CULTURES
METAPHORICAL JOURNEYS THROUGH 34 NATIONS, CLUSTERS OF NATIONS, CONTINENTS, AND DIVERSITY |
| By: |
Martin J. Gannon, Rajnandini K. Pillai |
| Format: |
Electronic book text |
| List price:
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£81.60 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1483340066 |
| ISBN 13: |
9781483340067 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
16 February, 2015 |
| Edition: |
6th Revised edition |
| Pages: |
680 |
| Description: |
This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important. |
| Synopsis: |
This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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