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Item Details
| Title:
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BUILDING THE BRAND-DRIVEN BUSINESS
OPERATIONALIZE YOUR BRAND TO DRIVE PROFITABLE GROWTH |
| By: |
Scott M. Davis, Michael Dunn, David A. Aaker (Foreword) |
| Format: |
Hardback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787962554 |
| ISBN 13: |
9780787962555 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
2 October, 2002 |
| Pages: |
320 |
| Description: |
Helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a customer or a customer gets to touch the brand", that company gets the opportunity to either reinforce their brand promise or totally denigrate it. |
| Synopsis: |
In "Building the Brand-Driven Business", authors Scott M. Davis and Michael Dunn - two of the nation's foremost experts on brands - map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Returnable |
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