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Item Details
| Title:
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BEANS
FOUR PRINCIPLES FOR RUNNING A BUSINESS IN GOOD TIMES OR BAD |
| By: |
Leslie Yerkes, Charles Decker, Bob Nelson |
| Format: |
Hardback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0787967645 |
| ISBN 13: |
9780787967642 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
18 June, 2003 |
| Pages: |
176 |
| Description: |
Though fictionalized, this book is based on a true story of Monorail Espresso in Seattle. Its intention is to remind those who are looking for a way forward what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit. |
| Synopsis: |
Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit. |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Returnable |
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