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Item Details
| Title:
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THE INTERFACE OF MARKETING AND STRATEGY
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| By: |
George S. Day (Editor), Barton A. Weitz (Editor), Robin Wensley (Editor) |
| Format: |
Hardback |
| List price:
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£43.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0892328096 |
| ISBN 13: |
9780892328093 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
1 October, 1990 |
| Pages: |
300 |
| Description: |
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components. |
| Synopsis: |
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
JAI Press Inc. |
| Returns: |
Returnable |
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