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Item Details
| Title:
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MARKETING PUBLIC TRANSIT
A STRATEGIC APPROACH |
| By: |
J. E. Bateson, Steven E. Permut, Chris Lovelock |
| Format: |
Hardback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0275924998 |
| ISBN 13: |
9780275924997 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
17 November, 1987 |
| Series: |
Praeger Series in Public & Non-profit Sector Marketing |
| Pages: |
238 |
| Synopsis: |
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved. |
| Illustrations: |
illustrations, maps |
| Publication: |
US |
| Imprint: |
Praeger Publishers Inc |
| Returns: |
Non-returnable |
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