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Item Details
| Title:
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STRATEGIES FOR INTERNATIONAL INDUSTRIAL MARKETING
THE MANAGEMENT OF CUSTOMER RELATIONSHIPS IN EUROPEAN INDUSTRIAL MARKETS |
| By: |
Peter W. Turnbull (Editor), Jean-Paul Valla (Editor) |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113512423X |
| ISBN 13: |
9781135124236 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2013 |
| Series: |
Routledge Library Editions: International Business |
| Pages: |
4 |
| Synopsis: |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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