RESEARCH IN INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS) by Peter W. Turnbull (Editor), Stanley Paliwoda (Editor) ( 9781138007949 )

Item Details

Title:

RESEARCH IN INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)

By:

Peter W. Turnbull (Editor), Stanley Paliwoda (Editor)

Format:

Paperback

List price:

£43.99

Our price:

£39.59

Discount:

10% off

You save:

£4.40

ISBN 10:

1138007943

ISBN 13:

9781138007949

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

10 June, 2014

Series:

Routledge Library Editions: International Business

Pages:

392

Description:

This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Synopsis:

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Publication:

Imprint:

Routledge

Returns:

Returnable

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