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Item Details
| Title:
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RESEARCH IN INTERNATIONAL MARKETING
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| By: |
Peter W. Turnbull (Editor), Stanley Paliwoda (Editor) |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135124345 |
| ISBN 13: |
9781135124342 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
2 April, 2013 |
| Series: |
Routledge Library Editions: International Business |
| Pages: |
4 |
| Synopsis: |
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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