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Item Details
Title: ARTS MARKETING
By: Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
Format: Electronic book text

List price: £31.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136428216
ISBN 13: 9781136428210
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 11 May, 2004
Synopsis: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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