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Item Details
Title: ARTS MARKETING
By: Finola Kerrigan, Mustafa Ozbilgin
Format: Hardback

List price: £165.00
Our price: £160.05
Discount:
3% off
You save: £4.95
ISBN 10: 1138144886
ISBN 13: 9781138144880
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 29 July, 2016
Pages: 234
Synopsis: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Publication: UK
Imprint: Routledge
Returns: Returnable
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