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Item Details
Title: CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
By: Elizabeth Parsons, Pauline Maclaran
Format: Electronic book text

List price: £39.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1136441557
ISBN 13: 9781136441554
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 March, 2009
Pages: 232
Synopsis: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)
CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (PB)
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING
CRITICAL MARKETING (HB)
CRITICAL MARKETING (PB)
CRITICAL MARKETING STUDIES (HB)
GENDERED MARKETING (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)
MARKET RESEARCH (HB)
MARKET RESEARCH (PB)
MARKETING AND FEMINISM
MARKETING AND FEMINISM
MARKETING AND FEMINISM
MARKETING AND FEMINISM (HB)
MARKETING AND FEMINISM (PB)
MARKETING THEORY (HB)
MOTHERHOODS, MARKETS AND CONSUMPTION
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MOTHERHOODS, MARKETS AND CONSUMPTION (PB)
NONPROFIT MARKETING (HB)
POETRY & SILENCE
ROYAL FEVER
ROYAL FEVER (HB)
ROYAL FEVER (PB)
THE PRACTICE OF THE MEAL
THE PRACTICE OF THE MEAL
THE PRACTICE OF THE MEAL
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THE SAGE HANDBOOK OF CONSUMER CULTURE (HB)
THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (PB)
THE SOCIAL AND MATERIAL DIMENSIONS OF MARKETS (HB)

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