 |
|
|
Item Details
| Title:
|
CRITICAL MARKETING STUDIES
|
| By: |
Mark Tadajewski (Editor), Pauline Maclaran (Editor) |
| Format: |
Hardback |
| List price:
|
£500.00 |
| Our price: |
£450.00 |
| Discount: |
|
| You save:
|
£50.00 |
|
|
|
|
|
| ISBN 10: |
184787570X |
| ISBN 13: |
9781847875709 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
23 April, 2009 |
| Series: |
SAGE Library in Marketing |
| Pages: |
1264 |
| Description: |
Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas. |
| Synopsis: |
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|