GENDERED MARKETING by Pauline Maclaran ( 9781839108815 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

GENDERED MARKETING

By:

Format:

Hardback

List price:	£78.00
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1839108819

ISBN 13:

9781839108815

Publisher:

EDWARD ELGAR PUBLISHING LTD

Pub. date:

28 August, 2022

Pages:

160

Description:

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Returns:

Returnable

Some other items by this author:

CONSUMPTION AND SPIRITUALITY

CONSUMPTION AND SPIRITUALITY (HB)

CONSUMPTION AND SPIRITUALITY (PB)

CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR

CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (HB)

CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR (PB)

CRITICAL MARKETING

CRITICAL MARKETING (HB)

CRITICAL MARKETING (PB)

CRITICAL MARKETING STUDIES (HB)

ETHICS AND MORALITY IN CONSUMPTION

KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES

KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)

KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)

MARKET RESEARCH (HB)

MARKET RESEARCH (PB)

MARKETING AND FEMINISM

MARKETING AND FEMINISM (HB)

MARKETING AND FEMINISM (PB)

MARKETING THEORY (HB)

MOTHERHOODS, MARKETS AND CONSUMPTION

MOTHERHOODS, MARKETS AND CONSUMPTION (HB)

MOTHERHOODS, MARKETS AND CONSUMPTION (PB)

NONPROFIT MARKETING (HB)

ROYAL FEVER

ROYAL FEVER (HB)

ROYAL FEVER (PB)

THE SAGE HANDBOOK OF CONSUMER CULTURE (HB)

THE SAGE HANDBOOK OF MARKETING THEORY

THE SAGE HANDBOOK OF MARKETING THEORY (PB)

Information provided by www.pickabook.co.uk