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Item Details
| Title:
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CONSUMER BEHAVIOUR
PERSPECTIVES, FINDINGS AND EXPLANATIONS |
| By: |
John O'Shaughnessy |
| Format: |
Paperback |
| List price:
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£38.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137003766 |
| ISBN 13: |
9781137003768 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
4 December, 2012 |
| Pages: |
536 |
| Description: |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. |
| Synopsis: |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. |
| Illustrations: |
536 p. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Non-returnable |
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