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Item Details
Title: PHILOSOPHY OF MARKETING
By: Mark Tadajewski (Editor), John O'Shaughnessy (Editor), Michael Hyman (Editor)
Format: Hardback

List price: £855.00
Our price: £769.50
Discount:
10% off
You save: £85.50
ISBN 10: 1446274918
ISBN 13: 9781446274910
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS LTD
Pub. date: 10 December, 2013
Edition: Five-Volume Set ed.
Series: SAGE Library in Marketing
Pages: 2032
Description: This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
Synopsis: The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.Volume One : Historical and Philosophical OverviewVolume Two: General Theory and the Realism versus Relativism DebatesVolume Three: Alternative and Multiple ParadigmsVolume Four: Rethinking Concepts Volume Five: Consumer Studies
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Returnable
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CRITICAL MARKETING (HB)
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CRITICAL MARKETING STUDIES (HB)
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
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INQUIRY AND DECISION
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INTERNATIONAL PERSPECTIVES OF MARKETING THEORY (HB)
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
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INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING (HB)
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KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
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MARKETING RESEARCH KIT FOR DUMMIES
MARKETING RESEARCH KIT FOR DUMMIES
MARKETING RESEARCH KIT FOR DUMMIES
MARKETING THEORY (HB)
NEW DIRECTIONS IN CRITICAL MARKETING STUDIES (HB)
NONPROFIT MARKETING (HB)
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION (HB)
PATTERNS OF BUSINESS ORGANIZATION (PB)
PERSUASION IN ADVERTISING (HB)
PERSUASION IN ADVERTISING (PB)
THE HISTORY OF MARKETING THOUGHT (HB)
THE MARKETING POWER OF EMOTION (HB)
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
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THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY (PB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
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THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (HB)
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THINK BEFORE YOU ACT! (PB)
VISUAL C++(R).NET FOR DUMMIES(R) (HB)

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