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Item Details
Title:
COMPETITIVE MARKETING
A STRATEGIC APPROACH
By:
John O'Shaughnessy
Format:
Paperback
List price:
£42.99
Our price:
£38.69
Discount:
10
% off
You save:
£4.30
ISBN 10:
1138971383
ISBN 13:
9781138971387
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
26 November, 2015
Series:
Routledge Library Editions: Marketing
Pages:
770
Description:
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Synopsis:
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
Some other items by this author:
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION
BUSINESS ORGANIZATION (HB)
BUSINESS ORGANIZATION (PB)
COMPETITIVE MARKETING
COMPETITIVE MARKETING
COMPETITIVE MARKETING
COMPETITIVE MARKETING (PB)
COMPETITIVE MARKETING (RLE MARKETING) (HB)
CONSUMER BEHAVIOUR (PB)
EXPLAINING BUYER BEHAVIOR (HB)
FAITH AFTER FOUNDATIONALISM
INQUIRY AND DECISION
INQUIRY AND DECISION
INQUIRY AND DECISION
INQUIRY AND DECISION (HB)
INQUIRY AND DECISION (PB)
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING (HB)
INTERPRETATION IN SOCIAL LIFE, SOCIAL SCIENCE, AND MARKETING (PB)
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION
PATTERNS OF BUSINESS ORGANIZATION (HB)
PATTERNS OF BUSINESS ORGANIZATION (PB)
PERSUASION IN ADVERTISING (HB)
PERSUASION IN ADVERTISING (PB)
PHILOSOPHY OF MARKETING (HB)
THE MARKETING POWER OF EMOTION (HB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (HB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (PB)
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