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Item Details
| Title:
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COMPETITIVE MARKETING
A STRATEGIC APPROACH |
| By: |
John O'Shaughnessy |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317646010 |
| ISBN 13: |
9781317646013 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
762 |
| Synopsis: |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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