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Item Details
| Title:
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INTRODUCTION TO SPORT MARKETING
SECOND EDITION |
| By: |
Aaron C. T. Smith, Bob Stewart |
| Format: |
Electronic book text |
| List price:
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£43.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
131769144X |
| ISBN 13: |
9781317691440 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 December, 2014 |
| Edition: |
2nd New edition |
| Series: |
Sport Management Series |
| Pages: |
324 |
| Synopsis: |
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course. |
| Illustrations: |
44 Line drawings, black and white; 35 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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