 |
|
|
Item Details
| Title:
|
BRAND FANS
LESSONS FROM THE WORLD'S GREATEST SPORTING BRANDS |
| Volume: |
2017 |
| By: |
Aaron C. T. Smith |
| Format: |
Hardback |
| List price:
|
£119.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
3319488538 |
| ISBN 13: |
9783319488530 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
30 January, 2017 |
| Edition: |
2017 ed. |
| Pages: |
249 |
| Description: |
Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. |
| Synopsis: |
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. |
| Illustrations: |
biography |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|