| Title:
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SPORT BUSINESS IN THE GLOBAL MARKETPLACE
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| By: |
Hans Westerbeek, Aaron C. T. Smith |
| Format: |
Hardback |
| List price:
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£89.99 |
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| ISBN 10: |
140390300X |
| ISBN 13: |
9781403903006 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
4 October, 2002 |
| Pages: |
241 |
| Description: |
Explains how sport has become an industry, a social institution and a political arena driven by the insatiable entertainment appetite of the Western world. This book also examines how globalisation, and the explosion of commercialism affect the future of sport. It is aimed at sport manager and sport entrepreneur. |
| Synopsis: |
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. |
| Illustrations: |
251 black & white illustrations, biography |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |