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Item Details
| Title:
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ANALYZING CHILDREN'S CONSUMPTION BEHAVIOR: ETHICS, METHODOLOGIES, AND FUTURE CONSIDERATIONS
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| By: |
Jony Haryanto, Luiz Moutinho |
| Format: |
Hardback |
| List price:
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£165.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1522509933 |
| ISBN 13: |
9781522509936 |
| Publisher: |
IGI GLOBAL |
| Pub. date: |
19 August, 2016 |
| Series: |
Advances in Marketing, Customer Relationship Management, and e-Services |
| Pages: |
225 |
| Description: |
"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"-- |
| Synopsis: |
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior. |
| Publication: |
US |
| Imprint: |
Information Science Reference |
| Returns: |
Non-returnable |
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