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Item Details
| Title:
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RESEARCH METHODS IN TOURISM, HOSPITALITY AND EVENTS MANAGEMENT
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| By: |
Paul Brunt, Susan Horner, Natalie Semley |
| Format: |
Electronic book text |
| List price:
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£38.39 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1526422247 |
| ISBN 13: |
9781526422248 |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
14 October, 2017 |
| Pages: |
360 |
| Description: |
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. |
| Synopsis: |
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional `by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers.Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
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