| Title:
|
THE MARKETING POCKETBOOK
|
| By: |
Neil Russell-Jones, Phil Hailstone (Illus) |
| Format: |
Paperback |
| List price:
|
£8.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1903776295 |
| ISBN 13: |
9781903776292 |
| Publisher: |
MANAGEMENT POCKETBOOKS |
| Edition: |
3rd Revised edition |
| Series: |
Management Pocketbooks S. |
| Pages: |
128 |
| Description: |
Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing process, including research, strategy, planning and tactics. |
| Synopsis: |
Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Management Pocketbooks |
| Returns: |
Returnable |