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Item Details
| Title:
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PRINCIPLES AND PRACTICE OF MARKETING
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| By: |
David Jobber |
| Format: |
Paperback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077079353 |
| ISBN 13: |
9780077079352 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
20 March, 1995 |
| Pages: |
704 |
| Description: |
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. |
| Synopsis: |
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module. |
| Illustrations: |
illustrations (some colour) facsimiles (chiefly colour) |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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