Title:
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CONSUMER BEHAVIOUR ANALYSIS
CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT |
By: |
Gordon Foxall (Editor) |
Format: |
Hardback |

List price:
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£1,000.00 |
Our price: |
£970.00 |
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£30.00 |
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ISBN 10: |
0415196426 |
ISBN 13: |
9780415196420 |
Availability: |
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Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
15 November, 2001 |
Series: |
Critical Perspectives on Business and Management |
Pages: |
1416 |
Description: |
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the material. |
Synopsis: |
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment. |
Illustrations: |
index |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Returnable |