| Title:
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CONSUMER BEHAVIOUR ANALYSIS
CRITICAL PERSPECTIVES ON BUSINESS AND MANAGEMENT |
| By: |
Gordon Foxall (Editor) |
| Format: |
Hardback |
| List price:
|
£1,000.00 |
| Our price: |
£970.00 |
| Discount: |
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| You save:
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£30.00 |
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| ISBN 10: |
0415196426 |
| ISBN 13: |
9780415196420 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 November, 2001 |
| Series: |
Critical Perspectives on Business and Management |
| Pages: |
1416 |
| Description: |
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the material. |
| Synopsis: |
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment. |
| Illustrations: |
index |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |