INTERPRETING CONSUMER CHOICE by Gordon Foxall ( 9781135238063 )

Item Details

Title:

INTERPRETING CONSUMER CHOICE
THE BEHAVIOURAL PERSPECTIVE MODEL

By:

Format:

Electronic book text

List price:	£39.99
We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10:

1135238065

ISBN 13:

9781135238063

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

10 September, 2009

Series:

Routledge Interpretive Marketing Research

Pages:

186

Synopsis:

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, `green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption.The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Illustrations:

11 Tables, black and white; 2 Illustrations, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

Some other items by this author:

ADDICTION AS CONSUMER CHOICE