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Item Details
Title: CONSUMERS IN CONTEXT
THE BPM RESEARCH PROGRAM
By: Gordon Foxall
Format: Paperback

List price: £49.99
Our price: £44.99
Discount:
10% off
You save: £5.00
ISBN 10: 1138962953
ISBN 13: 9781138962958
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 April, 2017
Pages: 572
Synopsis: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
ADDICTION AS CONSUMER CHOICE
ADDICTION AS CONSUMER CHOICE
ADDICTION AS CONSUMER CHOICE
ADDICTION AS CONSUMER CHOICE (HB)
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (HB)
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (PB)
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR ANALYSIS (HB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIORAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT (HB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (HB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (PB)
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION (PB)
CORPORATE INNOVATION (RLE MARKETING) (HB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (HB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (PB)
INTENTIONAL BEHAVIORISM
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE (HB)
INTERPRETING CONSUMER CHOICE (PB)
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING IN THE SERVICE INDUSTRIES (PB)
MARKETING PSYCHOLOGY (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (RLE MARKETING) (HB)
THE MARKETING FIRM (HB)
THEORY OF THE MARKETING FIRM (HB)

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