 |
|
|
Item Details
| Title:
|
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS
|
| By: |
Gordon Foxall |
| Format: |
Paperback |
| List price:
|
£21.95 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1784716944 |
| ISBN 13: |
9781784716943 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
24 November, 2017 |
| Series: |
Elgar Advanced Introductions Series |
| Pages: |
160 |
| Description: |
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. |
| Synopsis: |
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.Key features include:* a revolutionary new approach to understanding consumer behavior* a novel synthesis of behavioral psychology, behavioral economics, and marketing science * a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research* addresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|