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Item Details
| Title:
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CORPORATE INNOVATION
MARKETING AND STRATEGY |
| By: |
Gordon Foxall |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317647238 |
| ISBN 13: |
9781317647232 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
278 |
| Synopsis: |
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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