STRATEGIES FOR INTERNATIONAL INDUSTRIAL MARKETING by Peter W. Turnbull (Editor), Jean-Paul Valla (Editor) ( 9780415658126 )

Item Details

Title:

STRATEGIES FOR INTERNATIONAL INDUSTRIAL MARKETING
THE MANAGEMENT OF CUSTOMER RELATIONSHIPS IN EUROPEAN INDUSTRIAL MARKETS

By:

Peter W. Turnbull (Editor), Jean-Paul Valla (Editor)

Format:

Hardback

List price:

£145.00

Our price:

£140.65

Discount:

3% off

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£4.35

ISBN 10:

0415658128

ISBN 13:

9780415658126

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 November, 2012

Series:

Routledge Library Editions: International Business

Pages:

328

Description:

This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive original research by the International Marketing and Purchase Group. It reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Synopsis:

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Publication:

Imprint:

Routledge

Returns:

Returnable

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