| Title:
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POLITICAL MARKETING IN CANADA
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| By: |
Alex Marland (Editor), Thierry Giasson (Editor), Jennifer Lees-Marshment (Editor) |
| Format: |
Paperback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0774822295 |
| ISBN 13: |
9780774822299 |
| Publisher: |
UNIVERSITY OF BRITISH COLUMBIA PRESS |
| Pub. date: |
1 July, 2012 |
| Series: |
Communication, Strategy, and Politics |
| Pages: |
320 |
| Description: |
The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada. |
| Synopsis: |
Political Marketing in Canada introduces politicians,political parties, policy makers, and advisers and scholars inpolitical science, marketing, and communications to an innovative newperspective on electioneering and politics. |
| Publication: |
Canada |
| Imprint: |
University of British Columbia Press |
| Prizes: |
Commended for The Hill Times Editors' 25 Pick of Best Books for 2012 (Canada).
Commended for The Hill Times List of Top 100 Best Books for 2012 (Canada). |
| Returns: |
Returnable |