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Item Details
| Title:
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POLITICAL MARKETING IN THE UNITED STATES
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| By: |
Jennifer Lees-Marshment (Editor), Brian Conley (Editor), Kenneth M. Cosgrove (Editor) |
| Format: |
Electronic book text |
| List price:
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£36.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136212140 |
| ISBN 13: |
9781136212147 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 August, 2014 |
| Pages: |
312 |
| Description: |
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- |
| Synopsis: |
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections. |
| Illustrations: |
33 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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