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Item Details
Title: THE POLITICAL MARKETING GAME
By: Jennifer Lees-Marshment
Format: Hardback

List price: £79.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230537774
ISBN 13: 9780230537774
Publisher: PALGRAVE MACMILLAN
Pub. date: 29 March, 2011
Pages: 271
Description: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Synopsis: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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