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Item Details
| Title:
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THE POLITICAL MARKETING GAME
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| Volume: |
2011 |
| By: |
Jennifer Lees-Marshment |
| Format: |
Paperback |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1349359440 |
| ISBN 13: |
9781349359448 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 January, 2011 |
| Edition: |
2011 ed. |
| Pages: |
259 |
| Description: |
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- |
| Synopsis: |
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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