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Item Details
Title: THE POLITICAL MARKETING GAME
By: Jennifer Lees-Marshment
Format: Paperback

List price: £44.99
Our price: £39.37
Discount:
12.5% off
You save: £5.62
ISBN 10: 1137516429
ISBN 13: 9781137516428
Availability: Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: PALGRAVE MACMILLAN
Pub. date: 29 March, 2011
Pages: 271
Description: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Synopsis: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
Some other items by this author:
CURRENT ISSUES IN POLITICAL MARKETING
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CURRENT ISSUES IN POLITICAL MARKETING
CURRENT ISSUES IN POLITICAL MARKETING
CURRENT ISSUES IN POLITICAL MARKETING
CURRENT ISSUES IN POLITICAL MARKETING (HB)
CURRENT ISSUES IN POLITICAL MARKETING (PB)
GLOBAL POLITICAL MARKETING
GLOBAL POLITICAL MARKETING
GLOBAL POLITICAL MARKETING
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GLOBAL POLITICAL MARKETING (HB)
GLOBAL POLITICAL MARKETING (PB)
HUMAN RESOURCE MANAGEMENT OF POLITICAL STAFFERS
HUMAN RESOURCE MANAGEMENT OF POLITICAL STAFFERS (HB)
POLITICAL MANAGEMENT
POLITICAL MANAGEMENT (HB)
POLITICAL MARKETING
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POLITICAL MARKETING (HB)
POLITICAL MARKETING (HB)
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POLITICAL MARKETING AND BRITISH POLITICAL PARTIES (2ND EDITION) (PB)
POLITICAL MARKETING IN CANADA
POLITICAL MARKETING IN CANADA
POLITICAL MARKETING IN CANADA (HB)
POLITICAL MARKETING IN CANADA (PB)
POLITICAL MARKETING IN THE UNITED STATES
POLITICAL MARKETING IN THE UNITED STATES
POLITICAL MARKETING IN THE UNITED STATES
POLITICAL MARKETING IN THE UNITED STATES (HB)
POLITICAL MARKETING IN THE UNITED STATES (PB)
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING (HB)
ROUTLEDGE HANDBOOK OF POLITICAL MARKETING (PB)
SENTENCING
THE MINISTRY OF PUBLIC INPUT
THE MINISTRY OF PUBLIC INPUT (HB)
THE MINISTRY OF PUBLIC INPUT (PB)
THE POLITICAL MARKETING GAME
THE POLITICAL MARKETING GAME (HB)
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THE POLITICAL MARKETING REVOLUTION (HB)
THE POLITICAL MARKETING REVOLUTION (PB)

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