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Item Details
Title: ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
HISTORY, RESEARCH, AND PRACTICE
By: Arvind Singhal (Editor), Michael J. Cody (Editor), Everett M. Rogers (Editor)
Format: Paperback

List price: £76.99
Our price: £69.29
Discount:
10% off
You save: £7.70
ISBN 10: 0805845534
ISBN 13: 9780805845532
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 13 December, 2003
Series: Routledge Communication Series
Pages: 320
Description: This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Synopsis: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Illustrations: 1, black & white illustrations
Publication: US
Imprint: Lawrence Erlbaum Associates Inc
Returns: Returnable
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EXPLAINING ONE'S SELF TO OTHERS
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PRESS FREEDOM AND DEVELOPMENT (HB)
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