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Item Details
Title: ADVERTISING MEDIA PLANNING
A BRAND MANAGEMENT APPROACH
By: Larry D. Kelley
Format: Paperback / softback

List price: £51.99
Our price: £46.79
Discount:
10% off
You save: £5.20
ISBN 10: 1032192151
ISBN 13: 9781032192154
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 27 December, 2022
Edition: 5 ed
Pages: 432
Description: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
Returns: Returnable
Some other items by this author:
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING
ADVERTISING ACCOUNT PLANNING (HB)
ADVERTISING ACCOUNT PLANNING (HB)
ADVERTISING ACCOUNT PLANNING (PB)
ADVERTISING ACCOUNT PLANNING (PB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH
ADVERTISING AND PUBLIC RELATIONS RESEARCH (HB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (HB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (PB)
ADVERTISING AND PUBLIC RELATIONS RESEARCH (PB)
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT
ADVERTISING MANAGEMENT (HB)
ADVERTISING MANAGEMENT (PB)
ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT (HB)
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (HB)
ADVERTISING MEDIA PLANNING (PB)
ADVERTISING MEDIA PLANNING (PB)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK (PB)
BUILDING BUZZ TO BEAT THE BIG BOYS (HB)
CASA BLANKET
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT
CASES IN ADVERTISING MANAGEMENT (PB)
CONTROVERSIES IN CONTEMPORARY ADVERTISING
CONTROVERSIES IN CONTEMPORARY ADVERTISING
CONTROVERSIES IN CONTEMPORARY ADVERTISING (PB)
ESTEVAN (PB)
ESTEVAN-FACE OF THE LIZARD (PB)
GREEN ADVERTISING AND THE RELUCTANT CONSUMER
GREEN ADVERTISING AND THE RELUCTANT CONSUMER
GREEN ADVERTISING AND THE RELUCTANT CONSUMER
GREEN ADVERTISING AND THE RELUCTANT CONSUMER (HB)
JUXTAPOSE
LIVE AND LET DYE
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA ERA POLITICS: THE NEW SOVIET LEGISLATURE AND GORBACHEV'S POLITICAL REFORMS
PERESTROIKA-ERA POLITICS (HB)
PERESTROIKA-ERA POLITICS (PB)
PURLOINED ALPACA
SMALL BUSINESS SMARTS (HB)
SMALL BUSINESS SMARTS: HOW TO SURVIVE (OR THRIVE) IN A RECESSION
USING QUALITATIVE RESEARCH IN ADVERTISING
USING QUALITATIVE RESEARCH IN ADVERTISING
YOU'VE SCREWED UP. NOW WHAT?!
YOU'VE SCREWED UP. NOW WHAT?! (HB)

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