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Item Details
| Title:
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ADVERTISING MANAGEMENT
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| By: |
Donald W. Jugenheimer, Larry D. Kelley, Fogarty Klein Monroe |
| Format: |
Paperback |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0765622602 |
| ISBN 13: |
9780765622600 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
10 February, 2009 |
| Pages: |
288 |
| Description: |
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. |
| Synopsis: |
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources. |
| Illustrations: |
tables, figures, sidebars, discussion questions, references, index |
| Publication: |
US |
| Imprint: |
M.E. Sharpe |
| Returns: |
Returnable |
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