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Item Details
Title:
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CASES IN ADVERTISING MANAGEMENT
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By: |
Larry D. Kelley, Donald W. Jugenheimer |
Format: |
Paperback |
List price:
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£58.99 |
Our price: |
£53.09 |
Discount: |
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You save:
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£5.90 |
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ISBN 10: |
0765622610 |
ISBN 13: |
9780765622617 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
TAYLOR & FRANCIS INC |
Pub. date: |
15 April, 2009 |
Pages: |
192 |
Description: |
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. |
Synopsis: |
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change. |
Illustrations: |
cases & exhibits |
Publication: |
US |
Imprint: |
M.E. Sharpe |
Returns: |
Returnable |
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