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Item Details
| Title:
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ADVERTISING MEDIA PLANNING
A BRAND MANAGEMENT APPROACH |
| By: |
Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0765626365 |
| ISBN 13: |
9780765626363 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
4 October, 2011 |
| Edition: |
3rd Revised edition |
| Pages: |
304 |
| Description: |
This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. |
| Synopsis: |
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side. |
| Publication: |
US |
| Imprint: |
M.E. Sharpe |
| Returns: |
Returnable |
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