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Item Details
Title: ADVERTISING AND PUBLIC RELATIONS RESEARCH
By: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson
Format: Hardback

List price: £175.00
Our price: £169.75
Discount:
3% off
You save: £5.25
ISBN 10: 1138127485
ISBN 13: 9781138127487
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 September, 2015
Edition: 2nd Revised edition
Pages: 384
Synopsis: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Publication: UK
Imprint: Routledge
Returns: Returnable
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